What your distributors actually sell to retail. Distributor-held stock. GST records and e-way bills. Freight invoices. Compliance documentation. Each in a different system, each on a different cadence. qwry discovers how they relate, unifies them into a single queryable warehouse, and lets your team see what moves beyond your own invoice.
Primary sales are visible because you control the invoice. Everything past that is fog.
Secondary sales data comes in different formats, on different cadences, from distributors who have no incentive to report accurately. It never reconciles against your primary sales or your billing, so you cannot see what actually moves through the channel.
Distributor-held stock, outstanding dues, and inventory turn are numbers you receive on request, not numbers you can query. By the time a distributor stress signal surfaces, the exposure has already accumulated.
Reconciling GST records against e-way bills against freight invoices against ERP billing requires exporting from each system separately and joining by hand. The compliance pressure from GST digitisation is turning a long-standing inconvenience into an urgent operational problem.
When a distributor is hiring two MIS Executives, it is running the business on manual data stitching. The data exists across your systems. It has simply never been in one place at one time — and none of the tools built for pharma have solved that without a heavy implementation.
Secondary sales records matched to your products and distributors automatically, and reconciled against primary billing. For the first time: a view of channel sell-through grounded in data rather than distributor self-reporting.
Outstanding dues, stock-holding, and inventory turn — joined from your billing, distributor secondary sales data, and ERP — in a single queryable view. Without three separate conversations before each review.
GST records, e-way bills, and freight invoices unified against your ERP billing. Discrepancies surfaced automatically. Audit preparation that compiles from live data rather than a week of manual extraction.
The weekly or monthly report your team currently builds by stitching five exports compiles itself from the unified warehouse. The analyst moves from data wrangling to insight. The numbers your leadership acts on are current rather than assembled last Tuesday.
PDFs, batch records, and compliance documents become searchable alongside the structured data they relate to. Internal audit preparation moves from document retrieval to a query against a unified, auditable warehouse.
The numbers your sales leadership acts on can be traced back to the underlying data rather than trusted on faith. Every answer qwry returns cites its source tables, the query that produced it, and the execution timestamp. A complete chain of custody by default.
Large enough to carry the cost of fragmentation and the budget to fix it. Underserved by analytics vendors and rarely tech-forward. Under growing compliance pressure that is turning a long-standing inconvenience into an urgent one.
qwry runs in your own cloud. Distributor records, product pricing, and commercial terms never leave your infrastructure. Personal data is detected at the point of ingestion. For regulated distribution operations, this is not a feature — it is a prerequisite.
qwry is a data intelligence layer for consolidating fragmented distribution, commercial, and compliance data into one queryable, auditable view. It is not a validated regulatory submission system and is not positioned for controlled regulatory processes requiring formal validation.
The strongest entry point is always the proof point that pays for itself immediately: secondary sales reconciliation, or distributor stock and health in a single view. Both are contained, both demonstrate the cross-source value immediately, and both feed the same warehouse that every later question draws on.
Customer playbooks and technical deep-dives from QWRY deployments in pharma distribution.
Secondary sales in spreadsheets. Distributor stock self-declared. Billing in the ERP. Compliance records as PDFs. How qwry connects them into one governed view — and what becomes possible when it does.
Read the use caseHow a mid-sized NBFC opened up risk & recovery metrics to 240 business users while keeping table-level access controls intact for every AI-generated query.
Read the case studyWhy every business AI answer needs a verifiable execution chain, and what the regulatory landscape is going to demand by 2027.
Read the postA direct conversation with the founding team. No sales deck. Tell us about your distributor network, your billing system, and the questions you currently cannot answer — we will show you what a unified view makes possible.
Email goes directly to the founding team. First response within one business day.